Content is a king. This is especially true about video content, which performs to the max on social media platforms. More than 54% of marketers say that videos are the best type of content for reaching their social media marketing goals. At the same time, 93% of businesses report that posting videos on social media has increased their sales. It is not surprising at all — 62% of Facebook users say they are more interested in a product after watching a short video about it on social media. Obviously, posting a video on your social media pages can help you connect with your audience better, get more likes, and make people share this content with others. That’s not it. Video content on social media can help your business in many other ways. Now, let’s look at the most significant benefits!
#1 — Persuade People to Buy from You
Every day, BILLIONS of images and clips are posted on social media. It’s hard to get someone’s attention or tell about your products or services in a way that is both interesting and useful for your target audience and makes them want to buy from you. While posting an informative text is a good thing to do on social media, it will hardly convert as well as a video. People give preference to easy-to-digest types of content. Hubspot says that after watching a video, 64% of people are more likely to buy something online. That’s why short videos should be definitely a part of your marketing content plan. You can always warm yourself with a free video editor no watermark to produce high-quality multimedia content for your social networks.
#2 — Connect With Your Audience Better
Video content on social media is usually more interesting than plain textual content. Video posts get 48% more views than other posts on social media sites. Video content doesn’t require strong focus from the audience; one doesn’t need to spend a lot of time in order to process the information, and any type of material can be featured in a video. Whether it’s laughter, happiness, or even sadness, video content that makes people feel something helps to build a link and gets people to act, especially when you use a clear call to action (CTA). Thus, you can make people like/share your content, leave comments, or even become your customers.
#3 — Earn Trust from Your Audience
Along with getting people to buy what you’re selling, video can help you connect with them on an emotional level and build strong relationships with them. Giving your audience useful and fun information that “strikes a chord” with them will make your business or brand look more trustworthy. You can even add special audio effects to make your video convert even better. If a prospect follows you, one is more likely to buy from you and become a returning customer. People will care more about your goal or message if they see your business as a trusted source. Video material is a great way to build a loyal, interested following.
#4 — Get a Good Value for Money
Video content marketing on social media doesn’t require a large-scale budget. Nevertheless, you can get a big return on your investment. This is especially true when you can produce multiple short video clips in one day. If you know your viewers and have a well-thought-out strategy in place, you can use the footage from one shooting day over and over again. Besides that, you can use videos on paid ads, your website, landing pages, social media, and your marketing emails. A single video can be repurposed as many times as necessary.
#5 — Get Your Followers More Involved
One of the most important goals of any social media strategy is to get people more involved. This helps your customers trust you and feel more connected to your brand. Engaging people is what makes a social media effort work, and videos are the beat that gets people excited. When people see interesting videos, they are more likely to like, share, comment, and tag friends. Videos on social media can get a lot more interaction than just likes and shares.
#6 — Boost Your Sales
At the end of the day, the goal of any marketing campaign is to get real results and make money for your business. Video marketing on social media really shines in this area — most marketers say their return on investment (ROI) went up after they added videos to their marketing strategies. To get the most out of video marketing and improve your return on investment, develop focused and data-driven advertising solutions. Make sure that the right people see your content at the right time. This way, your business will just skyrocket.
Let’s Wrap It up
Videos are quickly taking over all other types of information on social networks. They’re lively, and interesting, and deliver outstanding results. In fact, 87% of marketers say that videos directly lead to more sales. We are not surprised that video content is becoming an important part of most brands’ marketing plans. You’re missing out on a lot if you’re still not using this tool to its fullest.
