For companies of all sizes, WooCommerce is the preferred e-commerce platform. What distinguishes it here is its adaptability and WordPress integration. However, as your store grows quickly, additional difficulties appear. Consider how disappointing it would be to have the store fail right when you’re seeing a spike in new business. Isn’t it heartbreaking? In this sense, getting the store ready for expansion with full-service support from a WooCommerce SEO company is crucial to preventing associated SEO deficiencies.

Since organic search accounts for over 53% of website traffic, securing the ranks with a dependable, structured WooCommerce SEO audit should be your priority. When it comes to ranking in Google’s search results pages, there are numerous indicators. There is plenty to cover.  It can be intimidating for people assigned to audit a site for the first time.

What factors should be reviewed in a WooCommerce SEO audit?

First and foremost, an executive needs to be aware that various audits have distinct functions. Some of these goals are (a) to identify the site’s technical, content, and structural flaws; (b) to create a more effective SEO strategy that is specifically focused on raising rankings or (c) to fix problems that prevent users from scrolling, like slow loading times or inconsistent mobile UX design. An executive must therefore take into account that the audit will be predicated on the objectives of a certain client.

These objectives will direct the entire process and assist you in concentrating on the most important areas that need significant improvement. Whether your objective is to improve user experience, increase organic traffic, or increase sales, the SEO activities should complement these overarching objectives. Organic traffic, keyword ranks, conversion rates, and bounce rates are examples of KPIs. Set measurable goals for every KPI. For instance, within six months, the client wants to grow organic traffic by 20%.

Nonetheless, CEOs tend to overlook or disregard certain universal technical aspects of a WooCommerce store.  When creating an SEO audit script, take into account: 

• Meta Data and Descriptions: It is poor SEO practice for many e-commerce website operators to omit the meta description. You have 160 characters, which is roughly one line. If at all possible, use the primary term.
• Image Optimization: You should improve the photos if your WooCommerce SEO Audit reveals any problems with them. Consider identifying the pictures based on their contents or the pages and keywords they link to. In no time, you will notice a change.
• Breadcrumbs Navigation: The route displayed above the merchandise is called breadcrumbs.  Because it guides the user through the page, it’s a great choice for internal linking.  In addition to using pertinent keywords, you should indicate to visitors where they are and how to return to the main category.
• Keywords in URLs: Include a few of the pertinent keywords you discovered while conducting the SEO assessment. However, keep the URLs short. To rank the page higher, search engines will be able to determine the relationship between the URL structure and the content of the website.

Make use of WooCommerce-specific SEO plugins, like Yoast SEO. For suggestions, look at the top woocommerce SEO plugins and tools. Make sure you have access to any content management materials, such as blog entries and product descriptions. By compiling this information and these tools, you will be prepared to conduct a thorough SEO audit.

How regularly should you review your WooCommerce SEO?

Every year, a thorough audit is recommended; for businesses that are competitive or dynamic, more regular audits, such as quarterly, monthly, or weekly SEO audits, may be necessary. WooCommerce SEO audits are essential following major revisions or shifts in online traffic since they bring websites into compliance with industry standards and current search engine algorithms. You have all you need with these suggestions to detect fostered adjustments, save time, and provide an immediate SEO analysis.

Ignoring important SEO issues can cause the client’s entire SEO strategy to collapse, much like allowing water damage to erode that foundation.  For this reason, it is essential that marketers deliver their SEO strategy and constantly monitor their clients’ site vitals.

In conclusion, conducting reviews more frequently enables you to take advantage of new trends, optimize for new keywords, and promptly respond to the actions of your rivals. An outsourced audit from a relevant SEO service provider is not only helpful but also necessary if you’ve redesigned the website, added new products, or observed a decline in traffic.