Shopify is an integral part of ecommerce. Many businesses choose this platform to build their websites on because it’s especially useful for creating online stores.
By extension, you can use platforms like Shopify to expand your digital marketing efforts. And if you want to learn more about the platform and how it can boost conversion, keep reading this article.
Let’s find out how these 6 Shopify web design tips can help your website become the best it can be in 2022!
Use a fast Shopify theme for conversion
Some Shopify themes are faster than others. According to a study conducted by Portent, the ideal page load time is around 0-2 seconds. So, you only have a couple of seconds to impress and retain your prospective customers.
Themes like Venue help with conversion because they offer a fast-loading experience. You can use Venue for a variety of catalog sizes, from one product to an entire collection.
Of course, you can browse through Shopify’s theme collections and choose the one that suits your business best. Other interesting examples are Flow, Avenue and Spark.
Don’t forget to choose a mobile-friendly theme. This aspect is crucial for providing an inclusive browsing experience on your website. Especially considering mobile ecommerce is estimated to make up more than 70% of website sales in 2021.
Promote your products with attractive photos and information
Images and information are very important for the online customer. Especially when talking about products and services they intend to buy.
First of all, the customer cannot feel, touch, taste or try out the product you’re selling. So, you have to entice them by optimizing your product descriptions and providing nice-looking photos, if necessary.
Secondly, you can further improve the look of your online products by implementing useful photo functions like zoom. It’s as easy as installing simple apps like Magic Zoom Plus.
Don’t lean on simple technical datasheets—craft inviting descriptions for the products or services you’re selling.
A well-rounded product card greatly improves conversion rates, especially when the description and photos resonate with your viewers.
Build trust with your audience by using online reviews
Trust between a business and its customers is paramount. According to a Baymard Institute study, around 17% of customers abandon their order at checkout because they don’t trust the business with their payment information.
Luckily, Shopify stores are equipped with secure checkout (SSL) by default. And they allow customers to leave a review. This way, you have social proof regarding service and product quality.
Reviews are a great way to improve conversion by building trust in ecommerce sites.
BrightLocal says that 88% of customers base their shopping on online reviews. Therefore, it’s important for your business to allow reviews, and more so, entice current clients to leave reviews.
Live chat solutions are another way of building trust with your customers. Fortunately, Shopify allows third-party service integration, so you can use live chat apps like Zendesk or Intercom. You can get your chosen service from the Shopify app.
Implement apps to enhance user experience
Shopify apps can greatly improve the customer experience on your website. In turn, users can reward you with a purchase.
The Shopify app store has ample categories and apps to choose from. Optimize your ecommerce Shopify website with apps that work on finding products, sales and conversion, marketing or customer support.
Some examples are Judge.me Product Reviews, Product Filter and Search, Smile: Rewards and Loyalty and Help Center.
Consider implementing guest checkout
Although customer loyalty is important, so are sales. A first-time buyer can find it easier to just make a purchase without having to register on your website.
According to the NN Group, customers have different reasons for disliking website registration.
Some may want to make a one-time purchase, while others are just looking for a gift.
Some don’t like knowing their personal information is on a website, or they don’t want to have to remember a username or password. Registrations simplify all these extra steps that some customers simply don’t have time for.
So, you can help your potential buyers by clearly stating that registration is an option, not a requirement. This way, your clients can make one or more purchases without needing to register.
Of course, because the goal is to retain them, offer the registration option at or after checkout. Briefly mention registration benefits such as faster checkouts or order tracking options.
Keep things simple
When you have a lot to share with your customers, you may want to include every piece of information on your website. But that can lead to overcrowding and overdesigning.
Keep your audience focused on what you’re selling by using whitespace throughout your Shopify store.
Test apps and design elements to make sure your product pages and overall store experience are not overcrowded or disorganized.
Simply put, these Shopify web design tips will help create a top-quality ecommerce website.
Loading speed, clear product presentation, user confidence in your reputation, improved navigability, and a crisp look greatly influence your clients’ purchase decisions.
Do you want to improve conversion rates in 2022? Then, implement these tips to increase your sales!