Creating a website today is quite easy. It’s simple to sign up on one of the many free website builders, and in a few minutes, you will have an attractive-looking website.
But while you may feel like this is good for you, it may not be functional or suitable for your users. If you didn’t create your website with the end-user in mind, it would become the opposite of an effective web design.
A great website has two factors, usability and how it looks. Your website is also the face of your business, and so you want it to give an excellent impression to your users. You can utilize our 5 principles of good web design to ensure that you give your potential customers the right impression.
- A Distinct Purpose
All well-designed websites cater to the demands of the end-users in mind, and the best way to do this is to have a distinct purpose. Therefore, a web designer ensures that all pages and sections of a website have a clear goal that it addresses. For example, it can be providing information or entertainment to allow interaction.
A crowded website doesn’t attract customers. Too many elements on a web page only lead to distraction and confusion. There’s one website design software called Adobe XD where you can easily create your website designs. It consists of a layout that is responsive amongst other tools needed to create a great website.
- Quick Loading Time
If your website has a distinct purpose but takes too long to load, it won’t be helpful to its user. The problem is there are so many other choices available but limited time to go through them all.
Fortunately, there are several tools and designer tricks that you can use to correct this issue. If your website isn’t loading fast enough, the user won’t stick around.
One way to enhance your page load time is to use a smaller image size.
Even though the main activity is reading, typography is disregarded for impacting the overall success of a website. If the typography is right on your website, then you’ll be ahead of others.
Fonts such as Arial, Verdana, and Sans Serif are easier for users to read. Also, it’s best to only use three typefaces across the body, heading, and elements of your website.
Another essential factor of web design, along with typography, is communication. No matter the medium you choose to use, the information provided should be quick because that’s what users are watching.
Improving communication on your website doesn’t always mean adding more information. For example, Headspace, a meditation website, shows effective use of communication.
- Mobile Friendly
If your web design isn’t available across all screen sizes and devices, it will struggle to attract customers, and it won’t rank as well as others. So, to create your website mobile-friendly, you should start from scratch.
Reconstructing your website using a responsive layout will help. You can also create a dedicated mobile site apart from your main site to optimize mobile users.
Making your website available to mobile users is a must. However, you can enhance it further by following the best UX and UI practices for your mobile design.
Web design is an ever-evolving field, but your website will perform well if you put these principles into practice. Ensure that your website is growth-oriented with the capability to drive traffic and convert.