If your business relies on your ability to get new site visitors from SEO, you’re likely spending a lot of time and money making your website rank as high in the search results as possible. However, all that effort could be wasted if once someone sees your result in their search listing, they are turned off by how horrible of an option you appear. To combat against this, it’s vital that you as a business see how your search results look to your potential visitors in order to decide if they’re helping you or hindering you from getting more traffic. To see what you can do to improve this ratio, here are three tips for moving more searchers from the SERPs to your website.
Eye-Catching Title Tags
When it comes to online marketing, some businesses forget just how important the second word of that phrase is: marketing! You have to think about your online marketing efforts with marketing in mind in order to have long-term success. This applies to creating your title tags as well.
SEOWorks.com explains that because title tags are the first thing searchers see when their search results come up, you have to have “high-quality and meaningful titles” that are well optimized. This means your titles include all the necessary SEO elements yet also appeal to the humans who are going to be clicking on the title tags. Think of each of your title tags as a mini ad for your page: what should you say to entice searchers to come to your page over someone else’s? By keeping this idea in mind, you should be able to come up with some eye-catching title tags for both humans and robots.
Solid URL Structure
While most SEO professionals understand the importance of having a good title tag, many often forget about the impact your URL structure can have toward enticing searchers to click on your result. Incomprehensible or extensive URL structures tend to be less appealing to searchers because they subconsciously suggests those same features about the content on the other side of the result. Instead, Moz.com advises optimizers to create URL structures with empathy, length and keywords in mind. By having static versions of your properly constructed URLs, you will have a greater chance of getting searchers to trust your result and follow it to your website.
Mastering Meta Descriptions
The strategy behind meta descriptions is similar to that of title tags except that you have more space to work with for meta descriptions. And while search engines don’t use them to come up with your page’s ranking algorithm, searchers rely very heavily on the information that can glean from meta descriptions when making the decision of which page to click on. Because of this, Kristi Hines, a contributor to KISSmetrics.com, tells businesses to focus more on how to get a higher click-through rate rather than optimizing for SEO when creating masterful meta descriptions. This will help you get more traffic from the SERPs to your page itself.
In a world where online traffic can make or break your business’s success, it’s worth it to spend some extra time and money making sure you’ve done everything in your power to entice potential customers to visit your website. Use the tips mentioned above to take better advantage of your place in the SERPs by enticing more searchers to click on your result.