Google does everything in its power to refine organic search results in an effort to help people find what they are looking for easily. This customer-focused viewpoint has confused some professionals who use the search engines as a tool to market their services.
In the past, it was easy to build a site, throw links on and at it, and rank highly in the organic search results. Today, ranking a website isn’t as easy as it used to be. Search engines like Google have changed their algorithms to make it harder to game the system, because they’re looking for natural results that will be truly helpful to the people who are searching for them.
Businesses that used to rely strictly on SEO are slowly coming to realize that perhaps it shouldn’t be their only marketing tactic. Thus, many companies are making a renewed commitment to proper SEO.
If you develop a solid web infrastructure that is search engine-friendly, you’re offering quality content to your users. If you run your own business, you should employ SEO for the following reasons.
SEO has changed over the last couple of years, but it still works when it’s done correctly. If you use sound SEO strategies, the search engines really can’t penalize your site. You probably won’t be able to get the kind of quick results you used, but case studies have suggested that it’s still doable.
Based on the way that search engines seem to be evolving, it doesn’t look as if SEO is going away anytime soon. People aren’t willing to change the way they search online; they still use keywords to find what they need on the Internet.
Even if the ’net evolves towards more audio and video, people will still use keywords to find what they need.
It’s cost effective
When compared to traditional marketing methods, SEO is quite inexpensive. This is especially true when you factor in the potential exposure that ranking on the Internet can give you. When you rank online, people from across the globe can see your website, and some of them might be sufficiently interested to give your battery-powered sump pump a try.
PPC and social marketing may drive revenue, but organic SEO is still the backbone of a company’s online presence.
More people are using the Internet
It’s been estimated that up to 90 percent of people read online reviews before buying a product, and this number is only expected to increase as more people get access to the Internet. It’s not going to be long before practically everyone is searching for services online.
The more this happens, the more important it’s going to be that people can find your business. Without organic SEO, they won’t be able to locate your site; instead, they’ll go to your competitors.
Investing in organic search results is more important than it’s ever been. Some people are experiencing difficulties due to new search algorithms, but if you keep offering benefits to your users, the search engines will reward you.