Real Estate

Search Engine Optimization is Key to Growing a Real Estate Business

When someone decides to buy or sell real estate today, the first steps he or she chooses to take are much different from the ones that would have been natural twenty or thirty years ago.

Back then, a prospective home buyer might start by scouring the real estate ads in the newspaper, picking up those homes-for-sale booklets at the front of the grocery store next to the trash cans, or strolling into a local real estate office.

Someone looking to sell a home back then, if he didn’t already have a listing agent in mind, might call the guy or gal with the most ostentatious billboards in town, or phone the number mentioned in ads that played on the radio every morning.

But now it’s 2014, and the game has changed entirely. No matter what a client homeowner is looking to do — buy, sell, or flip — he or she almost invariably starts on the Internet when trying to locate an agent with whom to work.

Any real estate business that wants to attract a good number of clients should be trying to dominate the search engines. And the way to do that is to use up-to-date search engine optimization (SEO) techniques.

Proper SEO will make a real estate company highly visible to both potential buyers and sellers. Here is how it works.

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Attracting home buyers

Nowadays, when someone wants to buy a house in a particular city or neighborhood, but doesn’t have a specific property in mind, he or she will likely kick things off with a basic Google search, such as “homes for sale in Naples Florida.”

Studies show that the site that appears first in the search results has about a 70% chance of being clicked on. Proper search engine optimization can help a real estate company’s website secure that coveted number one spot for such relevant search terms, assuming it does business in the Naples area.

Attracting home sellers

People hoping to sell their home also frequently turn to search engines such as Google when looking for an agent to handle their business.

There’s an added incentive to pick an agent or company whose site shows up at the top of the listings: These agents will also attract a lot of potential buyers by having a strong online presence, and sellers realize that. An agent who takes the time to master the nuances of dominating search engines and real estate sites is more likely to be effective at getting homes listed out there and visible in a myriad of online places.

To a person trying to sell his home quickly, the more eyes the agent can get the home in front of, the better. Eventually a pair of those eyes will belong to an interested buyer.

Most successful businesses across various industries list the Internet as one of the main places they pick up customers. Real estate is no exception. And there’s no better way to pick up business on the Internet than search engine optimization.

After all, if people can’t find you when they’re actively searching for someone who does what you do, how will they ever become customers?

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