Tech Tips

Marketer’s Guide to Using Paid Social Media

Marketer’s Guide to Using Paid Social Media

There are significant SEO benefits to be gained from utilising social media advertising as both an outreach platform and also as an analytics platform. There are many benefits of putting the time and money behind social media advertising to improve your business success.

Here are some of the top benefits of social media marketing

Increased brand awareness

Paid social media marketing is an immediate way to increase your business’ visibility across many platforms. If people don’t know your brand then they are not going to want to use your services or buy your product. The more possible customers see of your brand the more they will trust your business. By paying for promoted posts you will share your brand and content with targeted potential customers, increasing your brand presence with the right people.

More traffic to your website

If you have a physiotherapy website for example, you may want to use social media marketing to drive traffic to your website. This means new customers will find your site and the advertisements will be relevant to your potential customer base. Choose your demographic and you can target specific groups of customers who are interested in your content and more likely to visit your website.

Improved customer relations

If customers see your brand on social media they feel closer to you. It also gives them a platform to contact your business, ask questions and get answers. If people can engage with your business in a place they feel comfortable then they are more likely to use your services in the future. A personal response will make customers feel more valued and consequently promote their loyalty.

SEO benefits

By being visible across many platforms and improving your website clicks through social media marketing, this in turn will improve your overall search engine ranking. This means even after your advertising campaign is finished you will still see more visits to your website. You need to keep up with your marketing strategy though to stay high in the rankings.

Learn from insights

When you use social media marketing tools you will learn what works and what doesn’t. Checking the insights, such as how many clicks and how many views a post has generated will give you an idea about what is best for you. That way you can change and develop your advertisements to make the most of your paid posts. You can also stop advertisements if they aren’t doing well preventing unnecessary costs.

Cost effective marketing

Creating a profile and sharing content on social media is a free and easy way to promote your business. You can follow insights and talk to customers without having to pay a fee. What does cost is promoted posts where you direct content to certain demographics. You can set your budget before promoting at a rate that suits you. So, you don’t have to worry about marketing costs spiralling out of control.

How can paid social media help your business?

As you can see there are many different ways that social media can help to market yourself and business. From talking to customers to sharing your products and services with the world. A variety of social media platforms in today’s market is essential to promoting a successful and trusted business.