Business owners who are interested in raising their conversion rates need to pay close attention to emerging trends and best practices that drive Internet marketing. Here are several essentials you need to know about Internet marketing in the current day.
1. Responsive web design
Responsive web design has emerged as an incredibly important and effective Internet marketing strategy. As Supple Solutions notes on their blog, “What Makes Responsive Web design and SEO a Dynamic Duo,” responsive web design is “a design approach that allows websites to respond and adapt to the screen size, orientation and platform being used.”
This approach to Internet marketing is significant for many reasons, especially the fact that it makes your website functional for individuals who come to it via mobile devices. And as made plain by Daryl Bosomworth in his article “Mobile Marketing Statistics 2014,” mobile access is expected to exceed access from fixed computers such as PCs this year.
So it’s clear you should make responsive web design an integral component of your internet marketing strategy.
2. Strong content
Although each passing year brings a host of new online marketing trends, some things never change. That especially goes for the importance of creating great content.
Content is central for many reasons. To begin with, it’s one of the primary mediums through which prospective clients learn about your goods and services.
Among the things you can do to ensure that your content is great, is to make sure it’s free of grammatical errors and typos, and contains no off-topic rants. In addition, you should strive to ensure that your content is as scannable as possible.
As described by Nielsen Norman Group in “How Users Read on the Web,” online users don’t actually read content; they skim in search of the information they want. Knowing this to be true, you’ll want to incorporate textual elements that facilitate the process. (Some tools you might include would be bullet points, headers, and numbered lists.)
3. Blog building
Blog building gives business owners an opportunity to interact with their prospective customers in meaningful ways. Devote some time and attention to building your blog this year.
There are a host of tactics you can employ to make your blog catch fire and keep the attention of prospective customers. In “14 Ways To Make Your Blog Get Real Attention,” Jacquelyn Smith notes that you can leverage social media to garner interest in your posts. Other strategies to incorporate include the use of Share Buttons and speaking your audience’s language.
If you’re serious about taking your business to the next level this year, take note of the many ways that Internet marketing can help you accomplish this objective. By implementing some or all of the tips outlined above, you will likely find that your business is able to experience solid growth and expansion in the online arena.
Once this happens, your odds of attaining increased conversion rates and the loyal customer base you want will be substantially raised.