You’ve created a stellar website reflects your business and speaks to vistors needs. You’ve uploaded top-notch content and peppered in the occasional keyword to improve search engine rankings. Yet despite following the advice of experts everywhere, you’re still finding your site buried in Google search results. Where are you going wrong?
Synerge-marketing, a marketing and web design firm remarked, “It’s something that happens frequently, with businesses that don’t include SEO when planning their website strategy .” Fortunately, you can boost your visibility and enjoy improved success in your marketing efforts by paying attention to some SEO fundamentals. Here are a few common mistakes you may be making in your current SEO campaign.
Inadequate Title Tags
In the process of creating a website, title tags are a fundamental necessity in ranking in search. Title tags wield great power when it comes to grabbing the attention of search engines. Too many sites ignore this vital step, often duplicating the same title tags on each page. For best results, create unique, search engine optimized title tags for each page.
Using Broad Keywords
These days, savvy internet users are more sophisticated in their online search methods. When creating content, businesses often spend too much time repeating their business name and talking about themselves, rather than addressing the concerns, wants, and needs of their visitors. Be sure to do keyword research to analyze the words and terms people use to look for your services and to also see how much competition there is for your targeted terms. Google Adwords provides a keyword tool that can help you find keywords that people use to search for your services. Also, be sure to increase your chances of being found by including your town, city or state along with the keyword phrase. (i.e. plumber services Stamford, CT). This will help qualify your visitors if you only serve the local area, and reduce the competition for your selected keyword term.
For several years, businesses have worked hard to ensure each page of content doesn’t plagiarize outside content in an effort to improve rankings. As Moz.com explains, when a search engine sees the same content in two different places, it often doesn’t know which site to index first. Sites are penalized for duplicate content by Google as a result. In an effort to avoid this, businesses have jumped through hoops to avoid duplicating other sites, using services like Copyscape to check for similar content elsewhere. But a big danger to businesses is duplicate content on their own site. It isn’t uncommon for a business to have large blocks of copy on two or more separate pages that are the same. Be sure all your pages are original and avoid duplicating content.
Each time Google releases a new update to its algorithms, the industry is abuzz for several weeks about it. Marketers and businesses work hard to realign their content to fit the new requirements, only to have to change those strategies a few months later when a new update is announced. One thing that never changes: Google’s respect for high-quality, relevant content. A site that is stocked with informative articles and free of errors will survive whatever changes face the industry in the coming years.
Businesses rely on high search engine visibility to reach customers. When they focus on helping, informing and educating customers and fill their pages with the content that will interest them, they usually find they have much better results than simply trying to follow the latest trick to improve rankings.